The Most Widely Read Newspaper of the United States: USA TODAY tops the List

‘Daily Readership’ is one such important parameter that determines which is most widely read newspaper. National Readership Survey findings of the “Mediamark Research Inc.” established that the “USA TODAY” remains the most widely read newspaper in the United States. Across the country, more than 3.9 million counted readers verified this fact. “Network Audience Number (NAN)” is another important indicator of the total readership of any publication. “NAN” constitutes all those people who read the “USA TODAY” newspaper and read the news on its website “USATODAY.com” at the same time. In case of the “USA TODAY”, the “NAN” comes out to be almost 5.4 million. Interestingly, there is substantial increase of 11% in the readership of the “USATODAY.com”.” We are proud that MRI’s research shows that our readership numbers are Strong and that “USA TODAY” remains the most widely read newspaper in the Country. “USA TODAY” is gaining momentum going into 2008 with gains in newspaper circulation and in web site readership,” said Craig Moon, President, and Publisher of USA TODAY.