Generosity Survey Displays Common Behavioral Patterns of People’s Preferences for Charities
Findings of a telephonic survey of ‘Opinion Research Corporation’, established that almost ninety-five percent of the American adults contribute in charities. The charity includes an investment of either time or the money. American adults have their own reasons and choices for charities. The ‘Opinion Research Corporation’ conducted 2007 Day Timers Generosity Survey in collaboration with the Day Timers Inc.
The survey results throw light on the charity behavior of the Americans. It reveals that among all income groups, the individuals who earn $25,000-$30,000 are the maximum contributors for charities dedicated to different causes. Contributions as donations and charities may subject to anyone of the causes including healthcare, community needs, humanitarian services, politics and national or international issues, development, and ethnic issues. There are hardly 2% individuals, from this income group, who have no interest in charities, say the survey report.
Information gathered from the participants of the survey falls in to four different income groups with the percentage of individuals of a particular income group contributing for some specific cause. This is interesting to note that more than 72% of the Americans prefer to contribute for health related causes. “It is not surprising to us that the causes, most people contribute to, are health-related,” said Woytek of “DayTimers”.
Facts of the survey indicate that people belonging to every income group have their own motives and motivations for contributing to a particular cause. Nearly 68% of the adults from 18-24 age groups choose to donate by purchasing products with a part of the costs going to charities.
The survey results bring out a definite pattern of people’s preferences for causes of charities. Almost 63% of the Americans contribute to community needs and human services. Educational contribution matters for 61% and religious contributions and environmental issues carry meaning for 53% of the individuals while 41% prefer animal rights, 39% choose political issues, and 24% like to contribute for ethnic causes.
The survey attempts to analyze the difference in the contribution pattern among men and women. It is interesting to find out that females excel in donating their time and money both. Men are only ahead of women in contributing to political causes. Six percent men and just 2% women have no choice for any contribution.A desire to give back to the community is the main driving force and motivating factor for almost 84% of the adult Americans, survey findings reveal. Nearly 92% individuals trust that their contribution will make a difference. More than 71% people donated because they were aware of someone in suffering and 65% individuals contributed just because they themselves were the sufferers .For 27% of them it is an opportunity for tax saving while 24% people are just impressing others by donating.
The level of donations and contributions also vary from individual to individual. More than 24% individuals contribute more than $1,000 every year and 48% shell out $100-$1,000 per year. Seven percent people donate only $1-$25 in a year. There are 2% investing their time and efforts exclusively.
Survey concludes with a satisfaction on the motivation of the Americans for contributing to the noble causes.