Reality Shows and Baby Boomers Contribute Promoting Cosmetic Procedures for Youthful Appearance

Popular “Reality Shows” like “Oprah” and the “Extreme Makeover” are demonstrating sufficient evidences that the surgical and non-surgical cosmetic procedures are gaining tremendous popularity among masses. The makeovers are clearly visible on these reality shows. Television series like “Nip/Tuck” are also contributing to the acceptance of these surgery processes to enhance the personal looks and youthful appearance.In the United States alone approximately 11.5 million cosmetic surgery procedures were carried out in the year 2006. There has been a tremendous 446% increase in the number of non-surgical procedures since 1997. Aging Baby Boomers have contributed up to great extent for this phenomenal increase. Baby Boomers are being acutely aware of wrinkles and bulges. They are more than happy to spend millions of dollars on maintaining their youthful appearance.

Expenditure behavior of the Americans demonstrates an interesting trend in favor of the cosmetic procedures. During the year, 2006 Americans went out to spend $12.2 billion on ‘Cosmetic Procedures’ in total. They spent $7.6 billion for the ‘surgical Procedures’ like ‘Liposuction’ and ‘Breast Augmentation’. Non-surgical Procedures’ including ‘Fat Transfer Injection’ and ‘Botox’ accounted for expenditure to the tune of $4.5 billion in the same year.

People at large prefer to adopt the non-surgical procedures in order to look physically young. With Non-surgical procedures, it is easier to monitor the procedural outcome. These procedures help it reducing liability concerns and limit the post-trauma effects.

“Fat Transfer Procedures” and “Liposuction” are common cosmetic surgery procedures. Changing the complete outlook and bringing the youthful physical fitness of body parts is possible by transferring one’s own fat from one part of the body to another with the help of an instrument called “Cannula”.

Safety and efficacy are two principal reasons responsible for the continuously increasing popularity of the non-surgical procedures. This public preference is changing current market trends and business practices.

Bionic Women: Plastic Surgery can make it Happen

Plastic Surgeons are perfecting Reconstructive Peripheral Nerve Surgery for facial Symmetry Restoration and Pain Management

 Hollywood’s imaginative conceptualization of a “Bionic Women” is now closer to become a reality. A ‘reconstructive quality-of-life-enhancement-peripheral nerve surgery’, which was almost impossible sometime ago, is now an available option for the plastic surgeons to turn the notion of a “Bionic Person” in to a reality. NBC’s “Bionic Women” was merely a television fantasy until now.

Nerve Transfer Makes a Bionic Person  

Plastic surgeons are working for perfection on a typical ‘nerve-surgery’ that will create an interface of humans with the machines. Amputees will then be having an ability to move prosthetics in more efficient manner.

“We are restoring patients’ movement through reconstructive plastic surgery that allows nerves and muscles to merge with, power, and move prosthetic devices”, said  Dr.W.P.Andrew Lee in his presentation at the American Society of Plastic surgeons (ASPS) Plastic Surgery 2007 Conference at Baltimore. 

Plastic surgeons are finalizing an innovative nerve transfer procedure. Selective nerve fibers derived from the neighboring muscles are redirected to damaged muscle. The damaged muscle thus obtains required power to function efficiently. The nerve branches from originally damaged muscle and the redirected muscle then start growing further and compensate the loss. It takes just a few months for damaged muscle to regain the function from the ‘borrowed’ nerve fibers. 

The nerve-transfer-technique helps the amputees regain control and move their prostheses. Plastic surgeons often face a situation where a little muscle remains left following an upper arm amputation. This makes it difficult to maneuver the artificial limb. Plastic surgeons are now transferring these remaining nerves in the upper arm to chest and back muscles. This technique makes these muscles more powerful.

“Before, we had to wait for the nerve to slowly regenerate and hope the muscle was still healthy and had some functionality once the nerve reconnected to it,” said Dr.Paul Cederna, in his presentation at the American Society of Plastic Surgeons (ASPS) Plastic Surgery2007 Conference.  

Restoring Facial Symmetry

‘Peripheral nerve treatment process’ is an important tool that helps restoring symmetry to patients with facial paralysis and effective pain management. Plastic surgeons find this technique very helpful especially for the diabetics and migraine headache sufferers.

There is a possibility that the tissue-walls in the feet may become stiff over a period and as a result surround the nerves tightly in case of certain diabetics. These constricted nerves become a big cause for migraine headaches. Plastic surgeons try to create sufficient space around these nerves. This process relieves the pressure and thus assuages pain and the numbness.

Trauma or the tumor is a big cause of facial paralysis. Patients are unable to use the facial muscles around the mouth. It leads to asymmetry and even the permanent frown. Permanent frown makes negative impacts on people’s perception of an individual. Plastic surgeons apply “Botox” to paralyze the normal functioning muscles during the physical therapy process. Use of ‘Botox’ provides strength to the damaged muscles and restores the symmetry of the face.

“Considering what we’ve accomplished over the last several years, we aredefinitely entering into a new age of reconstructive plastic surgery”, said Dr.Lvica Ducic at the American Society of Plastic Surgeons (ASPS) Plastic Surgery2007 Conference at Baltimore.  

Uncovering Popular Myths About Anti-Aging Creams

According to the revelations of a study by American Society for Aesthetic Plastic Surgery, effectiveness of popular over-the Counter (OTC) anti-aging creams do not have enough scientific and clinical research evidence. Findings of this study are available in the July-August, 2007, issue of the Aesthetic Surgery Journal. It is the official peer-reviewed journal of the American Society for Aesthetic Plastic surgery (ASAPS).  

The American Society for Aesthetic Plastic Surgery (ASAPS) is a nodal organization of certified plastic surgeons with cosmetic plastic surgery specialization. ASAPS also brings out an ‘Aesthetic Surgery Journal’ with numerous subscribers across more than 60 countries.

“Over-the-Counter (OTC)” anti-aging-cream products have a market of more than one billion dollars. Marketing of these ‘anti-aging-products’ is also not a new concept. Manufacturing and marketing of these products was an important business activity even in the early 19th century. In the year 2000 alone, the OTC anti-aging cream products sold to the American consumers was over two billion dollars.  Moreover, it is surprising that their popularity is growing exponentially despite the fact that there is no scientific and clinical research base and evidence supporting the effectiveness of these products.

ASAPS study findings show that the  “Over-the-Counter” ‘anti-aging-creams’ have some beneficial remedies for people who are suffering from aging and other related problems. In case of such persons, a surgical process is necessary to get the effective results otherwise. This study impresses upon an urgent requirement of public awareness on the effectiveness of OTC anti-aging products. 

A complete review of the existing research on ingredients found in OTC anti-aging creams was an important part of this study. The ingredients and compounds included vitamins, anti-oxidants, alpha-hydroxyl- acid, penta-peptides and other botanicals. Some of them like Vitamin C, alpha-hydroxyl- acid, and penta-peptides have proved their effectiveness in scientific and clinical research. Similarly, Vitamin A and other retinols also demonstrate effectiveness in some restricted prescription-strength formulations. Effects of vitamin-B are presently under investigation and it may turn out to be a potential ingredient in future. Moisturizers generally prove effective to improve hydration and skin appearance, according to ASAPS. 

Botanical products like grape- seed- extracts, soy compounds, green- tea, and gingko-biloba are newer varieties to enter the anti-aging market. These products are in great demand. Effectiveness of these botanical products is however, not established until this day. Some animal experiments and cell culture results are available for these botanical compounds. These findings do establish some beneficial effects like increased collagen expression, improved anti-oxidant activity, accelerated healing and enhanced hydration reveals the ASAPS-study. 

ASAPS-study concludes that, It is required that people are educated properly about the effectiveness of OTC anti-aging products. Patients need to educate themselves.” Consumers should understand the outcomes of OTC anti-aging creams until clinical evidence arrives”, said adds Foad Nahai, MD, Atlanta plastic surgeon, President of ASAPS.