Popular “Reality Shows” like “Oprah” and the “Extreme Makeover” are demonstrating sufficient evidences that the surgical and non-surgical cosmetic procedures are gaining tremendous popularity among masses. The makeovers are clearly visible on these reality shows. Television series like “Nip/Tuck” are also contributing to the acceptance of these surgery processes to enhance the personal looks and youthful appearance.In the United States alone approximately 11.5 million cosmetic surgery procedures were carried out in the year 2006. There has been a tremendous 446% increase in the number of non-surgical procedures since 1997. Aging Baby Boomers have contributed up to great extent for this phenomenal increase. Baby Boomers are being acutely aware of wrinkles and bulges. They are more than happy to spend millions of dollars on maintaining their youthful appearance.
Expenditure behavior of the Americans demonstrates an interesting trend in favor of the cosmetic procedures. During the year, 2006 Americans went out to spend $12.2 billion on ‘Cosmetic Procedures’ in total. They spent $7.6 billion for the ‘surgical Procedures’ like ‘Liposuction’ and ‘Breast Augmentation’. Non-surgical Procedures’ including ‘Fat Transfer Injection’ and ‘Botox’ accounted for expenditure to the tune of $4.5 billion in the same year.
People at large prefer to adopt the non-surgical procedures in order to look physically young. With Non-surgical procedures, it is easier to monitor the procedural outcome. These procedures help it reducing liability concerns and limit the post-trauma effects.
“Fat Transfer Procedures” and “Liposuction” are common cosmetic surgery procedures. Changing the complete outlook and bringing the youthful physical fitness of body parts is possible by transferring one’s own fat from one part of the body to another with the help of an instrument called “Cannula”.
Safety and efficacy are two principal reasons responsible for the continuously increasing popularity of the non-surgical procedures. This public preference is changing current market trends and business practices.
Small Business Research Board (SBRB) study findings establish that the state of New York is far ahead of all other northeastern states as far as the use of internet to generate e-commerce revenue is concerned. The northeastern states including New York expect considerable revenue gains through e-commerce in coming years having a share of 98% at present. The study includes an opinion of almost 43.8% businesses voting for a better growth in coming times.
The SBRB sponsored this study in collaboration with the ‘Business today Magazine’. It demonstrates a pattern of evolution of the e-commerce oriented business prospects in different regions of the United States. The Midwest region secured second to the New York in this study with a revenue generation projection of 32.7% in coming 24 months. Barely 1.3% of the small businesses predicted a projected decline in the e-commerce revenue generation prospects.
This countrywide study of SBRB and ‘Business Today Magazine’ included owners and managers of more than 550 small businesses representing numerous industries. The study report classified results based on industry, state, segment, region, experience and commitment along with the products and services through e-commerce mode.
The study finds that 73.3% of the businesses in New York have a website and 7% of them have even more than one. Northeastern region has the highest numbers of websites with 69.1% ratio. In New York 48.6% of the businesses, offer their products and services online with e-commerce. Nearly 61.6% of the companies in northwestern region accepted generating revenue from their websites. In New York, this ratio was higher with 62.9%. In northeastern region, 42.8% and in New York, 43.9% companies gave credit to the internet sales for generating more than 10% of their total revenue in the year 2006 alone.
The ‘SBRB-Business Today Small Business e-commerce Study’ is an attempt to evaluate e-commerce and its impact on small businesses. It analyzed a period of five years and the data thus generated are of great help in establishing trends and patterns of growth with historical benchmarks. Industries involved in this study represent sectors like manufacturing, construction, retail, food and beverage, distribution and wholesaling, transportation and automotives.