Popular “Reality Shows” like “Oprah” and the “Extreme Makeover” are demonstrating sufficient evidences that the surgical and non-surgical cosmetic procedures are gaining tremendous popularity among masses. The makeovers are clearly visible on these reality shows. Television series like “Nip/Tuck” are also contributing to the acceptance of these surgery processes to enhance the personal looks and youthful appearance.In the United States alone approximately 11.5 million cosmetic surgery procedures were carried out in the year 2006. There has been a tremendous 446% increase in the number of non-surgical procedures since 1997. Aging Baby Boomers have contributed up to great extent for this phenomenal increase. Baby Boomers are being acutely aware of wrinkles and bulges. They are more than happy to spend millions of dollars on maintaining their youthful appearance.
Expenditure behavior of the Americans demonstrates an interesting trend in favor of the cosmetic procedures. During the year, 2006 Americans went out to spend $12.2 billion on ‘Cosmetic Procedures’ in total. They spent $7.6 billion for the ‘surgical Procedures’ like ‘Liposuction’ and ‘Breast Augmentation’. Non-surgical Procedures’ including ‘Fat Transfer Injection’ and ‘Botox’ accounted for expenditure to the tune of $4.5 billion in the same year.
People at large prefer to adopt the non-surgical procedures in order to look physically young. With Non-surgical procedures, it is easier to monitor the procedural outcome. These procedures help it reducing liability concerns and limit the post-trauma effects.
“Fat Transfer Procedures” and “Liposuction” are common cosmetic surgery procedures. Changing the complete outlook and bringing the youthful physical fitness of body parts is possible by transferring one’s own fat from one part of the body to another with the help of an instrument called “Cannula”.
Safety and efficacy are two principal reasons responsible for the continuously increasing popularity of the non-surgical procedures. This public preference is changing current market trends and business practices.