The Most Widely Read Newspaper of the United States: USA TODAY tops the List

‘Daily Readership’ is one such important parameter that determines which is most widely read newspaper. National Readership Survey findings of the “Mediamark Research Inc.” established that the “USA TODAY” remains the most widely read newspaper in the United States. Across the country, more than 3.9 million counted readers verified this fact. “Network Audience Number (NAN)” is another important indicator of the total readership of any publication. “NAN” constitutes all those people who read the “USA TODAY” newspaper and read the news on its website “” at the same time. In case of the “USA TODAY”, the “NAN” comes out to be almost 5.4 million. Interestingly, there is substantial increase of 11% in the readership of the “”.” We are proud that MRI’s research shows that our readership numbers are Strong and that “USA TODAY” remains the most widely read newspaper in the Country. “USA TODAY” is gaining momentum going into 2008 with gains in newspaper circulation and in web site readership,” said Craig Moon, President, and Publisher of USA TODAY.


Higher Costs of Child Care and Early Education: an Issue in Deciding Whom to Vote in the Presidential Elections

Women Deciding Against Child Bearing Increases Risks of Crimes 

Findings of a new “National Poll”, commissioned by an anti-crime organization, ‘Fight Crime: Invest in Kids’, establish that the higher cost of quality pre-school and child- care is a major de-motivating factor for women. Women prefer to decide against having a baby because of this factor. Many of them also prefer to delay it even beyond the childbearing age.

The poll results indicate that 23 percent of women in age group 18-40 prefer delaying to start a family. These women intend to decide against having a second child. This percentage was higher in the age group 25-34. The poll research finds that children receive more attention and care when they are in some problem. These children are less likely to face troubles ones they grow up. The law enforcement leaders are demanding an increase in the child- care investments.

The poll results show that 33 percent participant women accepted that the higher costs made them decide against having a baby or just delaying the same. Almost 68 percent women agreed that child- care and early education is an important issue in deciding, whom to vote for in the presidential elections. The percentage was even higher in the age group 18-40 with a household income less than $25,000. One-third of these women said they were compelled to resort to difficult economic options like deferring an appliance purchase or a family vacation because of this high cost.

The poll shows that a child with denied child- care and pre-school is more susceptible to commit crimes as adults. “We’ll win a victory over crime when our commitment to putting criminals in jail is matched by a commitment to investing in high quality child care and preschool,” said Polk County Attorney John Sarcone. The poll indicates that 85 percent of women believe, America could reduce youth violence by helping kids get the right start in life through expanded access to high quality child-care and Preschool programs like Head Start.

Opinion research Corporation organized this poll on telephone and included 600 women participants. “Fight Crime: Invest in kids” is working for ways to prevent kids from crimes. This non-profit organization enrolls Police chiefs, sheriffs, prosecutors and other law enforcement officials, leaders and volunteers.

Launching of a New International Development Insider, the Grants Information e-Newsletter

USAID announced the launching of a ‘new worldwide grant information Newsletter’ aiming to serve the “Development Organizations” and the “Development Professionals” around the world. 

This e-Newsletter, an “International Insider”, would be the most comprehensive resource base for the international development opportunities and various grants information. 

This new e-newsletter publication is a joint effort of the United States Agency for International Development (USAID) and the Inc. 

It is a free monthly e-Newsletter. Subscribers will receive this e-Newsletter on the last Monday of every month. The e-Newsletter will facilitate its readers with the current information on new funding programs, upcoming grant deadlines, and all relevant information for the grant seekers.

Development organizations and the development professionals around the world will have an updating of grant programs, industry news, conferences, and training opportunities every month. 

This Development e-newsletter will have an “Info-inflow” from a wide range of foundations, corporations, and international donors who will contribute with their funding opportunities. 

The groundbreaking newsletter will be a step towards providing various interest groups with information about funding opportunities and other resources that will help them better address some of the most critical needs in our world today. 

Americans Are Generous Contributors for Noble Causes

Generosity Survey Displays Common Behavioral Patterns of People’s Preferences for Charities

Findings of a telephonic survey of ‘Opinion Research Corporation’, established that almost ninety-five percent of the American adults contribute in charities. The charity includes an investment of either time or the money. American adults have their own reasons and choices for charities. The ‘Opinion Research Corporation’ conducted 2007 Day Timers Generosity Survey in collaboration with the Day Timers Inc.

The survey results throw light on the charity behavior of the Americans. It reveals that among all income groups, the individuals who earn $25,000-$30,000 are the maximum contributors for charities dedicated to different causes. Contributions as donations and charities may subject to anyone of the  causes including healthcare, community needs, humanitarian services, politics and national or international issues, development, and ethnic issues. There are hardly 2% individuals, from this income group, who have no interest in charities, say the survey report.

Information gathered from the participants of the survey falls in to four different income groups with the percentage of individuals of a particular income group contributing for some specific cause. This is interesting to note that more than 72% of the Americans prefer to contribute for health related causes. “It is not surprising to us that the causes, most people contribute to, are health-related,” said Woytek of “DayTimers”. 

Facts of the survey indicate that people belonging to every income group have their own motives and motivations for contributing to a particular cause. Nearly 68% of the adults from 18-24 age groups choose to donate by purchasing products with a part of the costs going to charities.

The survey results bring out a definite pattern of people’s preferences for causes of charities. Almost 63% of the Americans contribute to community needs and human services. Educational contribution matters for 61% and religious contributions and environmental issues carry meaning for 53% of the individuals while 41% prefer animal rights, 39% choose political issues, and 24% like to contribute for ethnic causes.

The survey attempts to analyze the difference in the contribution pattern among men and women. It is interesting to find out that females excel in donating their time and money both. Men are only ahead of women in contributing to political causes. Six percent men and just 2% women have no choice for any contribution.A desire to give back to the community is the main driving force and motivating factor for almost 84% of the adult Americans, survey findings reveal. Nearly 92% individuals trust that their contribution will make a difference. More than 71% people donated because  they were aware of someone in suffering and 65% individuals contributed just because they themselves were the sufferers .For 27% of them it is an opportunity for tax saving while 24% people are just impressing others by donating.

The level of donations and contributions also vary from individual to individual. More than 24% individuals contribute more than $1,000 every year and 48% shell out $100-$1,000 per year. Seven percent people donate only $1-$25 in a year. There are 2% investing their time and efforts exclusively.

Survey concludes with a satisfaction on the motivation of the Americans for contributing to the noble causes.